Now

Calling it an events app is probably not right.

It’s more about helping companies bring people back. Online and offline. Not just once, but again and again. More connection, more interaction, more reasons to show up.

Think events, community, loyalty, rewards and a bit of game mechanics mixed together.

People can earn points by joining, participating, visiting, sharing, showing up, or being part of whatever the company is building. Those points can turn into free things, discounts, prizes, early access, or other nice little rewards.

Simple idea.

Make people feel more connected to a company, a place, a brand, a club, a community.

And make coming back feel fun.

Selfso is in development and slowly moving into outreach mode.

This one needs care, shaping, positioning, testing, talking to people, listening properly, and building the thing that actually helps.

I’m excited about it though. It feels useful.

And useful beats clever most days of the week.

Sunny and I are building something for horse jumping.

No name yet. Just an idea with enough energy to become real.

It’s an app for event organisers and stable owners to design and personalise jumping courses. Arena size, obstacles, colours, logos, shapes, drag-and-drop, the whole thing.

There’s also a service layer where we design the actual courses, and maybe a subscription with new ones every month.

Sunny knows the horse world from the inside, especially through her work in the China market. I mostly bring the “why is this still so complicated?” software brain.

Feels like a world that could use a shake up.

I’m vibecoding a lot.

The word is silly, but the feeling is real.

AI makes it possible to move from idea to prototype stupid fast. As a way to think, test, learn and get unstuck, it’s mad useful.

Sometimes it feels like sketching with software. You don’t need to know exactly where something is going before you start. You can just begin, follow the energy, and see what appears.

I’m not trying to become a “developer”. I’m trying to make things.

Big difference.

I’m spending more time on the body too.

Running, lifting weights, sauna. Nothing fancy. Just showing up, sweating a bit, getting stronger, clearing the head.

There’s something really nice about doing simple things that compound.

Lift. Run. Sweat. Repeat.

Same with gardening.

Mostly vegetable garden, fruit trees, and chickens.

I love the rhythm of it. Planting things, watching them grow, figuring out what works, making mistakes, trying again. Some days it’s peaceful. Some days the chickens act like they own the place.

Fair enough.

You show up, pay attention, and maybe something grows.

Honestly, not a bad way to think about most things.